Internet Marketers will find it useful to use Google Analytics for tracking and managing their sites. Google Analytics is a useful and free of charge web tool that provides complete information on the site that is bringing in income for it. The search engine makes use of most-viewed content and keyword to search for the site. Together with AdWord, it allows users to buy new keywords for the website. Main features of Google Analytics include:

Keyword and Campaign Comparison

· Tracks how the website is getting traffic from the Internet

· Traffic can come in the form of direct traffic, traffic from search engine or traffic from referral sites

Geo Targeting

· Provides geological information about source of traffic

· Is used to find out what kind of audience the website is appealing to and also the kind of content that interests them

Traffic Source Overview

· Gives information about source of traffic which includes a keyword search that reveals the keyword used by the search engine and also the number of visits for the keyword

· Knowing the keyword that brings in heaviest traffic, website owners can regulate their website content based on that

Visitor Overview

· Shows number of visitors for the website, including first-time visitors

· Also contains page views and time on site

Content Overview

· Shows the frequency of which a certain webpage is viewed along with unique views on the website

· Also includes navigation analysis of how website is being found by visitors

Goal Overview

· Allows setting of goal and checking of conversion rate and monetary value of the website traffic

· Monitors whether business objective is met

As you can see, with Google Analytics, website owners can enhance their income and obtain their business objectives as well. Therefore, knowing how to make use of this web tool is definitely a plus point for internet marketers.

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